IIM Kozhikode

This was the first time a workshop dwelling on the trending concept of “Design Thinking” was conducted on campus. Initial apprehensions notwithstanding, we were pleasantly surprised to discover that the workshop helped open up a very unique perspective in the sense that it made the participants realize how a design mindset is not problem-focused but solution focused, and action oriented towards creating a preferred future. Armed with the concepts of empathy, consumer journey planning, ideating, and prototyping, which were explained not only theoretically but also manifested with hands-on applications, the participants were able to derive method and meaning, which made the session all the more engaging. This testimonial cannot be complete without complimenting the vast knowledge and delivery acumen of Mr. Partha PD, who reinforced the salience of merging empathy with business.